Hello, my name is Roger Laureano!
With over a decade of research experience, I’m currently Head of Research at Airtm, a global fintech company that connects people and businesses across emerging digital economies. I lead research initiatives that inform strategy, guide product development, and uncover how technology, trust, and financial behavior interact across diverse cultural contexts.
I hold a PhD in Sociology from the Federal University of Santa Catarina (UFSC, Brazil) and have specialized in Human–Computer Interaction (HCI), exploring how social systems and technological interfaces shape one another.
At Airtm, I conduct quantitative and qualitative research across multiple countries, combining large-scale data analyses with ethnographic studies, usability tests, and behavioral experiments. My focus is on transforming complex human insights into actionable knowledge that supports decision-making and sustainable product growth in global markets.
Beyond my corporate work, I maintain a strong academic and editorial presence. I’ve published in scientific journals and taught at the university level, covering subjects such as sociology, anthropology, organizational behavior, and research methodology.
But above all, I enjoy thinking (and writing) about the relationship between people and technology. This blog is where I bring those worlds together: philosophy, sociology, and UX, woven into reflections on how we live, build, and make sense of an increasingly digital society.
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